Connor Sports, the world leader in hardwood, synthetic and outdoor sport surfaces, and digital marketing specialists RedTorch, today announced a digital partnership to maximise the awareness of
Connor Sports as the official court provider to the 2014 FIBA Basketball World Cup in Spain (30 August – 14 September).
The partnership is part of Connor Sports’ ongoing commitment to basketball’s governing body, FIBA,and sees the launch of #CourtsideStories, a social media campaign where both stars and fans share
their unique basketball experiences.
“We are very excited to partner with one of the most respected temporary providers in sport, to deliver the incredible stories that unfold on their courts,” said Jonny Murch, Managing Director,
RedTorch.